Don’t let other people tell you that title tag optimization is just some Marxist propaganda! Having a well-optimized title tag can help your SEO efforts in many ways.
It is well-known around the SEO community that title tag optimization is far and away the best way to get your website ranked, as well as a great way to sustain your rankings.
Benefits of Having Highly Optimized Title Tags:
- Effective page titles are the number one factor in SEO.
- Good page titles will help your site rank well for popular search terms.
- Good page titles will help create more stability in your site’s rankings.
Consequences of Poorly Optimized Title Tags:
- Poor page titles can result in your site not being indexed and ranked properly.
Today I’m going to teach you how to properly optimize your website’s title tags. So without further adieu, it’s time to learn how to optimize your website’s title tags!
1.) Research Your Keyords
This may be the most important step, and it is probably the step that most webmasters overlook. You need to make sure that you are doing your due diligence when it comes to researching the best keywords that describe your site.
2.) KEI (Keyword Effectiveness Index)
Now, you want to find the words that will pull the most traffic to your site. You need to look for the keywords with the highest KEI.
KEI compares the number of searches for a keyword vs. the number of search results/competition to determine the keywords that will be most effective.
To make this step quick & easy, I would recommend using Web CEO’s ‘Find Keywords’ Tool.
You can also determine KEI by hand! For example, lets say the number of searches for a keyword is 10,230 per month and Google displays 1,810,000 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 10,230 divided by 1,810,000. In this case, the KEI 0.005.
0.2 & Above = Good
0.2 – 0.01 = Average
0.01 & Below = Ineffective
3.) Keyword Density
Keyword Density is a measure of how often a keyword is found in a specific area of the site. It is important that you maintain good keyword density of your targeted keywords in your title tag. I’d recommend at least 50%.
Keyword weight is calculated as the number of words in the key phrase multiplied by frequency and divided by the total number of words (including the keyword).
Example: Lets say the title of your web page is ‘Get Best XYZ Services’. The keyword density for ‘XYZ services’ is 2*1/4*100%=50%.
If you reduce the number of words in the title by removing the word ‘get’, so the title becomes ‘Best XYZ Services’, than the keyword density will be greater: 2*1/3*100%=67%.
Finally, if you only keep ‘XYZ Services’ in the title, the keyword density will become 100% — 2*1/2*100%.
4.) Keyword Prominence
Keyword prominence is another measure of how important a keyword is. Keyword prominence relates to the proximity of a keyword to the beginning of the analyzed page area.
For example, keywords that are used at the beginning of the page title are considered more important than other words.
5.) Respect the Character Limit
Try to keep your title to 65 character spaces. The reason that 65 is important is that it is the number of spaces before your title is cut off in the search results. Be sure that your website’s titlers adhere to the limit to ensure that your whole title is viewable in the SERPs.
Keep in mind, that while you can use longer titles, search engines don’t generally like them. In fact, it is highly likely that search engines will simply skip any content after the 65-character cut-off.
6.) Don’t Use SEO Stop Words
Stop Words are commonly used words such as ‘and’ or ‘the’ that are skipped over by search engines while scanning the web. In an effort to save disk space and speed up search results, most search engines do not consider these extremely common words. Therefore, it is highly important to omit these words from your title tag optimization efforts.
Here is a link to a comprehensive list of SEO Stop Words that are ignored by search engines.
7.) Use Unique Titles
Search engines do not like and may even be confused when you use duplicate title tags across your website. Therefore, it is highly important to make sure that each title on your site in completely unique (and highly optimized).
8.) Company Name Dilemma
When considering how best to optimize your title tags, many webmasters face the dilemma of adding the company name. Should you add it, or should you leave it out? This is where you need to leave your pride at the door. After all, title tag optimization is all about pulling traffic!
I approach this the same way I approach optimizing any other title tag. If you company name has good keywords and pulls traffic then use it, and if it doesn’t then leave it out!
Also, since your company name will most likely be on every page of your site, go ahead and place it at the end of your title rather than the beginning. Leave the beginning for the more general terms that will pull the most traffic.
9.) First Element After <HEAD> Tag
As we know, search engines value things that appear closer to the beginning of a site. Therefore, when optimizing your site’s structure, you need to make sure that your <title> appears right after your <head> tag.
10.) No Blank Titles
I think this one is self-explanatory. Just don’t leave the title tags blank.