Columbus, Ohio SEO Expert | Jacob Stoops

Category Archives

Topic: SEO
Six Good SEO Ideas: Making Sense of Google’s Latest SEO Statement

Six Good SEO Ideas: Making Sense of Google’s Latest SEO Statement

Post Date
Apr 5, 2012

A break down of Google’s six good SEO ideas and add some practical SEO advice based on my experience and observations in the industry.

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Five Common SEO Mistakes: Making Sense of Google’s Latest SEO Statement

Five Common SEO Mistakes: Making Sense of Google’s Latest SEO Statement

Post Date
Mar 28, 2012

SEO observations from Google’s recent statement on Five Common SEO Mistakes, along with practical SEO advice on how to avoid these mistakes.

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5 Ways Google Search Plus Your World Impacts SEO

5 Ways Google Search Plus Your World Impacts SEO

Post Date
Jan 13, 2012

I discuss the SEO impact of Google’s Search Plus Your World which places heavy emphasis on Google+ and personalization of search results. There will be many far-reaching effects on both the Social and SEO games. I cover the top 5 things you will need to watch out for with Search Plus Your World in relation to SEO.

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Landing Page SEO Best Practices: Blue Elephant Edition

Landing Page SEO Best Practices: Blue Elephant Edition

Post Date
Aug 5, 2011

Ever wonder if you’re following Search Engine Optimization Best Practices when building out that nifty new landing page? I’ve created some guidelines to help you along when you’re building out a new page on your website or tweaking an existing page on your current website and you really, really want to make sure that you’ve optimized that particular page for a specific keyword.

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How To Use Google Analytics & Click Distribution Data To Project Traffic Boosts

How To Use Google Analytics & Click Distribution Data To Project Traffic Boosts

Post Date
Mar 22, 2011

Today’s article is a guest post from Kevin Lenton. Kevin works with companies to build and maintain their online relationships with clients, as well as prepare content geared at high conversion rates. In his spare time he enjoys playing the harmonica – an activity he’s

Meta Description Optimization: Writing Effective Meta Descriptions for SEO

Meta Description Optimization: Writing Effective Meta Descriptions for SEO

Post Date
Mar 17, 2011

On the heels of last week’s article on Title Tag Optimization for SEO, I’d like to cover another important aspect to optimizing websites to place well in the SERPs – Meta Descriptions.

A Quick Background on Meta Tags

Meta tags in general have been a …

Title Tag Optimization: A Comprehensive Guide to Writing Effective Titles for SEO

Title Tag Optimization: A Comprehensive Guide to Writing Effective Titles for SEO

Post Date
Mar 9, 2011

Tips for writing better title tags for SEO. Writing effective title tags can have a tremendous impact on your site’s search engine ranking, and is the backbone of every effective Search Engine Optimization campaign. Learn how such factors as title length, keyword usage methodologies, duplication …

An SEO Columbus Case Study: How To Kill Your Reputation in 10 Steps (or Less)

An SEO Columbus Case Study: How To Kill Your Reputation in 10 Steps (or Less)

Post Date
Feb 8, 2011

The SEO industry is full of a lot of sub par behavior. Lucky for us, we have the case of SEO Columbus to teach us all about how NOT to manage your reputation. A big thanks goes out to SEO Columbus for this fantastic case …

How To Estimate How Much Traffic You’ll Gain By Increasing Your Rankings

How To Estimate How Much Traffic You’ll Gain By Increasing Your Rankings

Post Date
Feb 7, 2011

In this article, I’ll teach you how to estimate how much traffic you’ll gain by increasing your rankings. By understanding search volume and click distribution among the SERPs you can estimate how many visits you’d stand to gain or lose by moving up or down …

SEO Realizations: It’s All My Fault & Knowing Everything Doesn’t Mean Sh*t!

SEO Realizations: It’s All My Fault & Knowing Everything Doesn’t Mean Sh*t!

Post Date
Jan 26, 2011

A recap of some valuable lesson I learned about dealing with SEO clients and managing their expectations from some fantastic articles from Patrick Moogan of Distilled. These articles truly helped me, and I hope they can help you too!

Yesterday was an emotionally draining and …

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