Columbus, Ohio SEO Expert | Jacob Stoops

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Topic: Search News
Google Launches Search Plus Your World, Search Results Get More Personal

Google Launches Search Plus Your World, Search Results Get More Personal

Post Date
Jan 11, 2012

Yesterday, Google launched Search Plus Your World, an update to their personalized search algorithm which will impact how personalized results are displayed to users, and will put a greater emphasis on security, Google+, and results coming from users within their own social circles.

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Google’s Farmer/Panda Algorithm Update & How It Affects You

Google’s Farmer/Panda Algorithm Update & How It Affects You

Post Date
Feb 28, 2011

Learn about Google’s recent “Farmer/Panda” Algorithm update, release on 2-24. This change in the algorithm – which will impact 12% of U.S. sites – is meant to improve the quality of Google’s results by removing low-quality sites from first-page search results.

In the last several …

Google’s Social Search Update & How It Affects You

Google’s Social Search Update & How It Affects You

Post Date
Feb 22, 2011

I detail Google’s 2/17 modifications to their Social Search results. Per Google, relevance isn’t just about pages—it’s also about relationships. This means that SEO companies need to embrace social media, and social media companies need to embrace SEO. But will they?

Now, I’m about 6 …

Google Updated PageRank Today: January 2011

Google Updated PageRank Today: January 2011

Post Date
Jan 20, 2011

According to various reports and speculations around the web and on the Twittersphere, it looks as if Google updated PageRank today.

As defined by Google, PageRank is a technology that determines the “importance” of a webpage by looking at what other pages link to it, …

Google’s Updated Search Index: Caffeine + My Thoughts

Google’s Updated Search Index: Caffeine + My Thoughts

Post Date
Jun 11, 2010

Google’s new index called “Caffeine” has been in the works for quite sometime, but it finally launched on June 8th, 2010. If it does what it says it will, then it may change search in 2010 and beyond as we know it.

Rarely do focus …

Microsoft & Yahoo Teaming Up to Fight Google

Microsoft & Yahoo Teaming Up to Fight Google

Post Date
Jul 29, 2009

Microsoft’s hatred of Google is well documented. They hate them so much that they’ve decided to team up with on of the other “Big 3” search engines, Yahoo. In sports terms, this would be like the Red Sox annexing the Dodgers to team up against …

New Microsoft Search Engine Bing – The Decision Engine

New Microsoft Search Engine Bing – The Decision Engine

Post Date
Jun 2, 2009

A couple days ago Microsoft launches its new search engine Bing, calling it “The Decision Engine”. While I  have to admit I am skeptical of anything Microsoft puts out these days, Bing looks very intriguing. Here is a preview video below:

Things I Like

  • Simplistic,
Google Gives New Options for Search

Google Gives New Options for Search

Post Date
May 26, 2009

About a week ago, my boss and I noticed some new features that are enabled when performing a Google search query. Google is now allowing you to utilize a ‘Show Options’ button that really opens up your search and allows you to see results based …

Google’s 10-Pack Update & It’s Impact on Local Search

Google’s 10-Pack Update & It’s Impact on Local Search

Post Date
Apr 3, 2009

Google is now showing the Local 10-pack listings for broader search terms with no geo-tag. This was first discovered by Florist SEO Watch on March 28. This shift will dramatically affect local data and its impact on search.

This new 10-pack appears to be instituted …

Google’s State of the Index

Google’s State of the Index

Post Date
Feb 20, 2009

Matt Cutts released a State of the Google Index post on his blog a couple days ago based on his talk at the PubCon Event is Las Vegas last week.

I thought it was very valuable, but it’s about 23 minutes long so I’ve decided …

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